Mobile newspaper industry in China developed rapidly, there is now a certain size of the market. From the analysis of the industry chain, mobile newspaper industry, there is uneven development of the main features. Noda Consulting believes that the current cell cell phone reported the existence of a problem is the operator of the chain of control to control too much. To make the healthy development of the industry chain to construct a reasonable chain is the key to a breakthrough. Need to do to play all of the main advantages of clear division of labor, income distribution is reasonable, the main driving forces have to do every aspect. The upward frequency will not be influenced by cell phone jammer.
According to Noda consultation "cell phone newspaper Status and Trends Report 2010", on the whole industry chain and business model to make a few suggestions: operators and content providers a clear co-operation division of labor. Determine the content provider for mobile phones reported a major source of information, operators as a channel and channel division of roles. Mining operators from self reported cell phone content providers squeezed the living space; while the SP, its platform for both content and marketing advantages have not been due to play, now in a pinched and awkward position. cell phone jammer will do no damage to the cell phone.
Clearly a reasonable division of the main advantages of the industry can be the greatest play, the media can play the content areas, operators can play in the channel and promotional advantages, so as to enable the healthy development of the whole industry chain. News media should strengthen the mobile content innovation. Content of the media should give full play to advantages, innovative content for mobile phones reported. While taking advantage of their strengths to introduce more customization services. There needs to introduce more user content, from content to attract users, increase subscription rates, the introduction of other profitable make content-based. Operators to promote the cell phone while online and offline newspaper. Operators should play a role as a channel operator.cell phone jammer is of little electric energy consumption.
In addition to the technical report to ensure the normal cell phone service operators to play outside but also to promote the advantages. While using the operator's SMS and other channels, while inviting users to participate in interactive sessions reported the activities of mobile phone, cell cell phone reported the establishment of the club to attract more users to participate. Build quality mobile newspaper brands. Build quality is the future of cell phone brands reported the inevitable development. Reported through the establishment of cell phone brand has a large user base, through such a platform to build a high-quality advertising media platform. Therefore, the organizers should take the brand to create a quality development on this basis to more business. Consolidate the development of cell phone subscriptions at the same time advertising model. Once leaving the shielding area of cell phone jammer, its normal use can be recovered.
Development of mobile newspaper advertising model. From the "Mobile News" subscribers perspective, generally reluctant to accept advertising, if there are ads, or unsubscribe, or complaints; owners from advertisers or advertising perspective, one of the "Mobile News" have accepted process, especially for "cell phone newspaper" The lack of awareness advertising campaign and evaluation, the second is the "cell phone newspaper" the lack of a stable, legitimate, attractive advertising and marketing platform. Have good content and good advertising model that allows the user to accept this kind of advertising. cell phone jammer is turned on to shield various mobile phones from sending and receiving the signal.
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