the company years of main nine CDMA smart cell phone jammer

TCL communication integration home appliance resources back to CDMA market kill target of 3%
June 18, news, overseas market has been the main market of TCL communication, and restricted by the global market demand weak effect, TCL communication recently announced return to the domestic market. In the CDMA terminal development, TCL communication vice President and general manager of center of Zhao CDMA business Tencent science and technology, said the company years of main nine CDMA smart cell phone jammer, hope in the domestic CDMA market share from zero, rising to 3%.
According to understand, since the end of last year, TCL communication market strategy in China has made a dramatic adjustment, and high-profile released 10 smart phones and the rest of the product. TCL communication GuoAiPing CEO on many occasions stressed that long-term focused on the overseas market TCL communication will return to the domestic market. Such as CDMA, TCL communication has set up a file in the original CDMA overseas business team organized on the basis of the domestic CDMA mobile phone operation team, implement vertical management.
In fact TCL communication is the domestic first batch of product CDMA mobile phone manufacturers, 2001 foray into CDMA cell phone jammer terminal market, introduced in 2002 in the first paragraph of domestic support the BREW platform CDMA1X mobile phone, the next year they introduce a price 200 yuan only the lowest prices TCL1898 CDMA mobile phone, according to the statistics, the phone at the time of the Shenzhen market share once close to 15%.
Zhao said, "as the world's biggest smart phone sales market, China will be the future sustainable growth of TCL communication of key market, TCL communication in foreign markets, the accumulation of management capacity and resources, will gradually extended to domestic market. In the short term, TCL communication will be to" not the key money, scale development, "the thinking of the development of domestic market, overseas business profits can make up for the cost of the domestic market.
Since it is the return to China, the product price position is very important. He said, TCL communication in the domestic market promotion smart phone products will focus on two rank, one is one thousand yuan of the following smart phones, will make shipment of the total amount of mobile phone TCL 60-70%, to promote the growth of sales scale; The price is in 1200-1500 yuan between smart phone, in a certain extent, improve the mobile phone business profit margin.
For the domestic market at present terminal intense competition, homogeneity, Zhao said, TCL communication products will highlight the positioning of young people, in cost-effective products to attract users. In addition, TCL group strong brand channel resources would be the biggest advantage. Mobile phone will integrate TCL other electrical appliances, consumer channels, to share resources, to enhance the brand recognition and sales channels.
It is understood that this year TCL CDMA smart cell phone jammer will, hand in hand, TCL intelligent TV and part of the province China telecom (the Po) together with cooperation channel pilot project, from the terminal, content, channels exploring new marketing mode, committed to the user to provide one-stop, the high quality service, and achieve the goal of profits for the user. The plan already than the first half in part on pilot, the second half of this promotion is expected to experience to the provinces, plan 30000 professionals of sales promotion team, set up the traditional channel sales outlets 3, 1 self-support stores.