Overview: Looking at the mobile phone market, had a single show, The Romance of the Three Kingdoms, to today's pack and play, domestic mobile phone has gone through many changes in the market and brand change, its impact on the market by many factors, of course, there is a market objective factors, such as product life cycle, consumer demand, competitive pressures, but also the development of the strategic plan with various mobile phone companies, technological innovation, marketing, tactical initiatives, and marketing execution and intensity factors inseparable. Since 2000, the mobile communications industry in the telecommunications industry to be a rapid development in the country, mobile phone as a mobile communications terminal industry since 1987, has experienced a difficult development process. All communication services will be shielded by cell phone jammer to prevent the power of the cell phone.
1998 has just started, to occupy half of the domestic mobile phone market in 2003, then to June 2006, less than 30% market share, domestic mobile phone has gone through again and again very severe test. In sharp contrast with this, the major international brands Motorola, Nokia, Sony Ericsson and Samsung triumph, flexible channel reform and the adjustment of product lines continue to erode the share of Chinese mobile phone market. Faced with falling market share in the strong pressure of the foreign phone, and since 2004, domestic mobile phone go from here? A pressing problem in front of people. The facts tell us that competition in the Chinese mobile phone market by the simple product competition to the direction of integrated marketing capability development. cell phone jammers has been in the working status interfuses the background noise.
Create a strong brand is favorable to ensure huge intangible assets and sustainable development, is a concentrated expression of the integrated marketing capabilities, brand image, create a strong brand with a very critical role as the core. Brand producers, operators, in order to identify their products from those of competitors, identify consumer awareness and the use of the mark. The brand can be a name, a term, a mark, a symbol or design, it can be a combination of a number of factors. In other words, the brand is the identity of the different companies, different products, text, graphics or text, graphics, organic combination. Now, the brand is no longer just a mark. phone jammer will make the measurement of background noise inaccurate.
In accordance with the marketing authority of the P ? McDowell's argument, the brand is a name, logo, graphics or a combination thereof, to distinguish between different company's products. "P ? Feld Vic on the interpretation of the brand: brand a guarantee of sexual badge creation of intangible assets. "the Feld Vic is the executive director of the company's famous advertising agency BMP. In the past 20 years, the company pioneering the use of research techniques to understand the relationship between consumers and brands. It should be noted that The Feld Vic said, "brand" is no longer equated with "tags," but has become a broader, more abstract concepts. It is created by the "badge" or mark "intangible assets" The measurement of cellphone jammer should be continuously performed for 50 times.
In other words, all of the trademarks is not a brand, but merely a sign or mark of the brand. This distinction is important, the brand is no longer as a name, logo or graphics be considered, but considered as a group, "intangible assets" is a better and more powerful way of thinking. From this perspective, to understand the brand, is one of the most important advances made in the history of the development of marketing in the 1990s. It is used to explain the key differences between successful brand and unsuccessful brand. The development of the domestic mobile phone brand and the advantages and disadvantages. The survey statistics, currently the most popular consumer in the domestic mobile phone market, brands are all foreign brands, including Nokia, Samsung, MOTO overwhelmingly occupy more than 70 percent of the market share. And then the background noise power will be got by the way of calculating the mean value of cell phone jammer .
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